A Study on the Psychological Mechanisms and Effects of Gamified Interventions on Energy-Saving Behaviours Among Office Building Employees

Abstract

In the office building, the energy-saving behavior of our employees is very important for sustainable development, but it is not enough to let everyone know that it is necessary to save energy. We must really take action. This study uses Octalysis framework, SDT and HEXAD player types to see how energy-saving awareness affects people's willingness to save energy by satisfying their psychological needs. We also studied the differences between different types of players in this respect. We made two rounds of online surveys: in the first round, we asked everyone about their energy-saving awareness, HEXAD types and basic willingness to save energy; In the second round, we put it in a gamification scene, and measured everyone's psychological satisfaction, internal motivation, interest in intervention activities, and willingness to save energy after participating in activities. After considering everyone's initial wishes and some basic information, we used special statistical software and PROCESS macro to analyze the data through mediation and adjustment model. The results show that energy-saving awareness can greatly enhance the willingness to save energy by meeting everyone's psychological needs. Different types of players have different reactions to the attraction and participation of the game mechanism. This study reveals the key' consciousness-demand-will' chain and emphasizes the important role of player types in the gamification intervention effect, which provides practical basis for formulating targeted energy-saving strategies in office buildings.